I met with one of the folks in Advancement as we are in the process of increasing scholarship opportunities for students in our social work program. In this discussion, we talked about the use of wealth screening as a tool to leverage funds for the university. There are now (or has been for those of you that eat and drink fund raising trends) software where nonprofits can screen and identify donors in their database.
Because tax and asset holdings are public information, nonprofits can strategically determine which donor relationships can be enhanced. One of the companies that provides wealth screening software is Kintera where nonprofits can identify donors for planned giving, annual funds and capital campaigns. Another company that provides such software support is Growthdesign.
Here are some others to check out:
There are criticisms of this software. Some think that this tool is not cost-effective in the long run. Others state that while it provides an understanding of donor assets and wealth, donors ultimately need to loyal to your organization in order to increase their giving.
